28 Free Online Marketing Courses to Learn Digital Marketing

Josh Ternyak

April 21, 2024

Exploring Free Digital Marketing Courses

For individuals looking to learn digital marketing without breaking the bank, there are several platforms that offer free online courses. Two popular options are Google Digital Garage and HubSpot Academy.

Google Digital Garage Courses

Google provides a range of free digital marketing courses through platforms like Google Digital Garage, Google Skillshop, YouTube Creator Academy, Google Analytics Academy, and Google My Business training. These courses are designed to empower learners with industry-relevant knowledge and skills in the dynamic world of digital marketing. By completing these courses, individuals can gain a deeper understanding of various digital marketing topics and enhance their marketing capabilities [1].

HubSpot Academy Offerings

HubSpot Academy offers a wide array of free online courses and certifications in various marketing topics. Their courses cover areas such as content marketing, email marketing, social media marketing, SEO, and digital advertising. Taught by industry experts, these courses provide valuable knowledge and skills to help individuals navigate the ever-changing landscape of digital marketing [2].

Both Google Digital Garage and HubSpot Academy courses are structured to provide a comprehensive learning experience. Learners can expect to find a combination of instructional videos, reading materials, quizzes, and practical exercises to reinforce their understanding of the concepts.

By taking advantage of these free digital marketing courses, individuals can develop a strong foundation in digital marketing, acquire new skills, and stay up to date with the latest trends and best practices in the industry. Whether you are a beginner or an experienced professional, these courses offer a valuable opportunity to expand your knowledge and enhance your career prospects in the field of digital marketing.

Platforms for Online Marketing Courses

When it comes to learning digital marketing, there are several online platforms that offer a wide range of courses to help individuals enhance their marketing skills. Two popular platforms for online marketing courses are Coursera and Udemy.

Coursera's Marketing Courses

Coursera partners with top universities and institutions to provide high-quality digital marketing courses covering various topics such as SEO, social media marketing, and data analytics [3]. These courses are designed to provide learners with comprehensive knowledge and practical skills to excel in the field of digital marketing.

Coursera offers both free and paid courses, giving learners the flexibility to choose the learning path that suits their needs and budget. While the free courses provide valuable insights and foundational knowledge, learners also have the option to enroll in paid courses to gain access to additional resources, graded assignments, and the opportunity to earn a verified certificate upon completion.

Udemy's Marketing Course Selection

Udemy is another popular platform that offers a vast selection of online marketing courses taught by industry experts. These courses cover a wide range of marketing topics, including content marketing, social media marketing, SEO, email marketing, and more.

Udemy courses are designed to provide learners with practical skills and actionable strategies that can be applied in real-world marketing scenarios. While some courses on Udemy require a nominal fee, there are also many free courses available that offer valuable insights and knowledge.

With Udemy, learners have the freedom to choose courses based on their specific interests and skill levels. Each course is self-paced, allowing learners to study at their own convenience and revisit the course materials as needed.

By exploring the marketing courses offered on platforms like Coursera and Udemy, individuals can gain valuable knowledge and skills to excel in the digital marketing field. Whether it's learning the fundamentals or diving deeper into specific marketing strategies, these platforms provide a wealth of resources to help learners enhance their marketing expertise.

Specialized Marketing Course Providers

When it comes to specialized marketing courses, there are several platforms that offer a wide range of options to enhance your digital marketing skills. In this section, we will explore LinkedIn Learning Courses and Skillshare's Marketing Classes.

LinkedIn Learning Courses

LinkedIn Learning (formerly known as Lynda.com) is a popular online learning platform that offers a variety of courses taught by industry professionals. They provide a comprehensive selection of marketing courses covering various topics, such as social media marketing, content marketing, digital advertising, and more.

Courses on LinkedIn Learning are designed to provide practical knowledge and skills that can be applied in real-world marketing scenarios. Some of these courses are available for free, while others require a subscription. By completing the courses and earning certifications, learners can demonstrate their expertise in specific marketing areas.

Skillshare's Marketing Classes

Skillshare is another platform that offers a unique selection of marketing classes, including their free course titled "How to Write Web Copy That Sells". This course focuses on the core principles of copywriting for online marketing and is suitable for beginners. It consists of 17 video lessons and covers essential skills needed to create persuasive web copy.

Skillshare's marketing classes are taught by experienced professionals who provide valuable insights and practical tips. The platform encourages a community-based learning environment where students can interact with instructors and fellow learners, fostering a collaborative and engaging learning experience.

While LinkedIn Learning offers a wide range of marketing courses covering various aspects of digital marketing, Skillshare's focus on specific skills, like copywriting, allows learners to dive deep into a specific area of interest.

By exploring the courses provided by LinkedIn Learning and Skillshare, individuals interested in digital marketing can access specialized knowledge and develop the necessary skills to excel in their marketing efforts. Whether you choose the comprehensive courses on LinkedIn Learning or the more specialized classes on Skillshare, these platforms offer valuable resources to enhance your digital marketing expertise.

Certification Programs in Digital Marketing

For those looking to gain in-depth knowledge and expertise in digital marketing, certification programs provide a structured and comprehensive approach. Two notable certification programs in digital marketing are offered by the Digital Marketing Institute and the Kellogg School of Business.

Digital Marketing Institute Programs

The Digital Marketing Institute (DMI) offers a range of programs covering various aspects of digital marketing. These programs include courses on content marketing, social media marketing, email marketing, digital marketing strategy, SEO, and more. Since its establishment in 2009, the DMI has conferred over 30,000 certifications, making it a trusted source for digital marketing education.

The DMI certification programs are designed to provide learners with a comprehensive understanding of digital marketing practices and strategies. With practical modules and real-world case studies, these programs equip individuals with the skills needed to excel in the digital marketing industry. The DMI certifications have a high success rate in terms of career impact and promotions, making them a valuable asset for professionals seeking to enhance their digital marketing expertise.

Kellogg School of Business Certifications

The Kellogg School of Business at Northwestern University offers a digital marketing certification program that covers all the key digital marketing channels. This certification program provides in-depth training in search engine marketing, search engine optimization, pay-per-click display ads, email marketing, marketing automation, AI applications, and more [5].

What sets the Kellogg School of Business program apart is its hands-on approach. Participants not only gain theoretical knowledge but also have the opportunity to apply their skills through a capstone project. Additionally, the program provides professional guidance in building marketing resumes and online portfolios, helping individuals showcase their expertise to potential employers. With a focus on practical application and industry-relevant skills, the Kellogg School of Business certification program prepares learners for the challenges and opportunities in the digital marketing landscape.

By enrolling in certification programs like those offered by the Digital Marketing Institute and the Kellogg School of Business, individuals can acquire specialized knowledge and credentials that can enhance their career prospects in the field of digital marketing. These programs provide a structured and comprehensive learning experience, equipping learners with the skills and expertise necessary to excel in the dynamic world of digital marketing.

References

[1]: https://www.linkedin.com/pulse/free-digital-marketing-courses-certified-google-2023-bapan-deb

[2]: https://academy.hubspot.com/

[3]: https://www.linkedin.com/pulse/get-ahead-digital-marketing-free-top-17-online-learning-daryl-espa%C3%B1ol-nntpc/

[4]: https://www.udemy.com/

[5]: https://careerfoundry.com/en/blog/digital-marketing/digital-marketing-certification-programs/

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