How to Use Google Trends for SEO

Josh Ternyak

April 30, 2024

Understanding Google Trends

Google Trends is a powerful and free tool provided by Google that offers valuable insights into the popularity of specific searches on both Google and YouTube. It was first launched in 2006 and has since undergone updates, with the most recent version released in March 2023.

Introduction to Google Trends

Google Trends allows users to analyze and compare the search volume of specific keywords over time. By visualizing the data in the form of graphs, users can identify trends and patterns in search behavior. This information can be invaluable for understanding the interests and preferences of their target audience.

The tool enables users to explore the popularity of search terms across different regions and languages. It also provides insights into related queries and topics, helping users discover new keyword opportunities and ideas for content creation.

Benefits of Using Google Trends

Using Google Trends for keyword research offers several benefits to enhance your SEO strategy.

Identifying Trending Keywords

One of the key advantages of Google Trends is the ability to identify trending keywords. By analyzing the search volume over time, users can pinpoint keywords that are gaining popularity. By creating content around these trending topics, you can attract a larger audience that is actively searching for these terms.

Avoiding Declining Keywords

On the flip side, Google Trends allows you to steer clear of declining keywords. By analyzing the trend data, you can identify keywords that are losing popularity and avoid investing time and resources in content targeting those terms. This ensures that your efforts are focused on more relevant and popular search terms.

Discovering "Breakout" Keywords

Google Trends can also help you discover "breakout" keywords that are experiencing rapid growth, often over 5000%. These keywords indicate low competition and present an opportunity for early adoption. By targeting these keywords early, you can gain a significant SEO advantage before they become mainstream and more competitive [1].

In addition to keyword research, Google Trends can aid in uncovering related topics for blog and video content creation. By exploring the "Related topics" feature, users can identify broader subjects of interest related to their initial keyword search. This allows for the creation of comprehensive and engaging content that resonates with the target audience.

By harnessing the power of Google Trends, you can gain valuable insights into search trends and preferences, enabling you to optimize your SEO strategy for maximum impact. It offers a wealth of data and opportunities to stay ahead of the competition, attract a larger audience, and create content that resonates with your target audience.

Leveraging Google Trends for Keyword Research

When it comes to keyword research, Google Trends can be a valuable tool for gaining insights into search trends and optimizing your SEO strategy. Here are three effective methods for utilizing Google Trends to enhance your keyword research.

Identifying Trending Keywords

By utilizing Google Trends, you can identify keywords that are gaining popularity, allowing you to create content around these trending topics. This can help you capture a larger audience that is actively searching for these terms. To identify trending keywords:

  1. Go to Google Trends and enter a keyword or topic relevant to your industry or niche.
  2. Explore the interest over time graph to see if the keyword's popularity is increasing or decreasing.
  3. Pay attention to the regions and subregions where the keyword is most popular to target your content effectively.

By focusing on trending keywords, you can stay ahead of the curve and create content that aligns with the interests and needs of your target audience. This can potentially improve your website's visibility and attract more organic traffic.

Avoiding Declining Keywords

Just as identifying trending keywords is important, it's equally crucial to avoid keywords that are declining in popularity. By analyzing trend data using Google Trends, you can steer clear of less popular search terms and focus on more relevant ones that are on the rise. To avoid declining keywords:

  1. Enter your target keyword in Google Trends and examine the interest over time graph.
  2. Look for any significant downward trends or consistent decline in popularity.
  3. Consider alternative keywords or related topics that are experiencing growth or stability.

By avoiding declining keywords, you can ensure that your content remains relevant and aligned with what users are actively searching for. This can help you maintain a competitive edge in the ever-evolving world of SEO.

Discovering "Breakout" Keywords

Google Trends can also help you identify "breakout" keywords that are rapidly growing in popularity. These keywords exhibit a significant increase (over 5000%) in search interest, indicating low competition. By targeting breakout keywords early, you can gain significant SEO advantages before they become mainstream. To discover breakout keywords:

  1. Use Google Trends to explore your industry or niche-related keywords.
  2. Look for keywords that show a sudden spike in search interest.
  3. Analyze the breakout keywords to determine their relevance to your content and target audience.

By incorporating breakout keywords into your content strategy, you can capitalize on emerging trends and attract organic traffic from users searching for these up-and-coming terms. This can boost your website's visibility and contribute to your overall SEO success.

Leveraging Google Trends for keyword research allows you to stay informed about the latest search trends, optimize your content strategy, and enhance your SEO efforts. By identifying trending keywords, avoiding declining ones, and discovering breakout opportunities, you can create targeted and relevant content that resonates with your audience and drives organic traffic to your website.

Exploring Related Topics with Google Trends

Google Trends offers valuable insights into related queries and topics that are closely associated with the searched term. By utilizing the "Related Queries" feature and leveraging "Related Topics" insights, marketers can uncover trending keywords and discover new content ideas based on emerging trends.

Utilizing "Related Queries" Feature

The "Related Queries" section in Google Trends provides opportunities for finding additional keywords that are commonly searched for alongside a particular term. By analyzing these related queries, marketers can expand their keyword research and identify new topics to target. This feature enables them to understand the specific queries and search terms that users are using in relation to their primary keyword.

By incorporating these related queries into their content strategy, marketers can optimize their website to target a wider range of keywords. This can help improve visibility in search engine results pages (SERPs) and attract a larger audience. The "Related Queries" feature is a valuable tool for identifying keyword variations and uncovering new opportunities for content creation.

Leveraging "Related Topics" Insights

In addition to the "Related Queries" feature, Google Trends also provides insights into "Related Topics." By exploring this feature, marketers can identify broader subjects of interest that are related to their initial keyword search. This can aid in uncovering new content ideas and expanding the scope of their keyword research.

By incorporating these related topics into their content strategy, marketers can create comprehensive and relevant content that aligns with the interests of their target audience. This helps establish authority in their field and attract a wider range of users who are interested in the broader subject matter.

By utilizing both the "Related Queries" and "Related Topics" features in Google Trends, marketers can gain a deeper understanding of the search landscape and uncover valuable insights for their keyword research and content strategy. These tools help identify trending keywords and related subjects, providing opportunities for finding additional keywords and expanding content strategy [3]. By staying up-to-date with emerging trends and incorporating them into their strategy, marketers can effectively boost their SEO efforts and stay ahead of the competition.

Google Trends vs. Google Keyword Planner

When it comes to keyword research, two commonly used tools are Google Trends and Google Keyword Planner. While they both serve the purpose of helping marketers identify valuable keywords, they provide different data insights and can be used in complementary ways.

Differentiating Data Insights

Google Trends shows the relative popularity of a search query over a specified period of time. It allows users to see the interest in a particular keyword compared to other keywords or topics. This information can be helpful in understanding the trends and fluctuations in search interest for specific topics or keywords [2].

On the other hand, Google Keyword Planner provides absolute search volume data for keywords. It offers insights into how often a keyword is searched for, along with other metrics such as competition levels and suggested bid estimates. This data can help marketers gauge the potential reach and competitiveness of specific keywords.

Complementary Use for Keyword Research

While Google Trends provides valuable insights into search trends and user interest, it does not provide information on search volume and keyword difficulty, which are crucial metrics for SEO purposes. To obtain these metrics, marketers can utilize tools like Semrush's Keyword Overview tool by entering the desired keywords for analysis [3].

By combining the data from Google Trends and Google Keyword Planner, marketers can gain a comprehensive understanding of the keyword landscape. They can identify trending keywords through Google Trends and then use Google Keyword Planner to gather data on search volume and competition levels. This combination of insights can guide keyword selection and content optimization strategies.

To illustrate the complementary use of these tools, consider the example of a business in the fashion industry. Using Google Trends, marketers can search for a keyword like "purses" and explore the "Related queries" section to identify popular and relevant keywords to target. This helps in understanding user search behavior and crafting an effective content strategy. However, to assess the search volume and keyword difficulty of these identified keywords, marketers can turn to tools like Semrush's Keyword Overview tool for more specific data.

By leveraging the strengths of both Google Trends and Google Keyword Planner, marketers can refine their keyword research and optimization efforts. This combination allows for a more comprehensive understanding of search trends, user intent, and the competitive landscape, enhancing the effectiveness of digital marketing strategies.

Practical Applications of Google Trends

Google Trends offers various practical applications that can significantly benefit businesses in their marketing efforts. Three key applications include seasonal trends analysis, competitor monitoring, and content strategy development.

Seasonal Trends Analysis

Leveraging seasonal trends is a crucial strategy in marketing to boost sales and traffic during specific times of the year. Google Trends can help businesses identify spikes in searches related to specific seasons, such as Valentine's Day or Mother's Day, allowing them to adjust their marketing activities accordingly. By using Google Trends, businesses can validate seasonal trends by observing the highs and lows in search volumes for keywords [3].

Analyzing seasonal trends through Google Trends enables businesses to align their marketing strategies with the changing needs and preferences of their target audience. For instance, if there is a surge in searches for flowers before Valentine's Day, businesses can increase their advertising budgets, offer promotions, and create relevant content to capitalize on this seasonal popularity. This helps businesses optimize their marketing efforts and stay ahead of the competition [4].

Competitor Monitoring

Google Trends can also be a valuable tool for monitoring competitors and gaining insights into their online performance. By comparing the search interest of different brands or products, businesses can assess their relative popularity and identify potential areas of opportunity. Google Trends provides a visual representation of the search interest over time, allowing businesses to spot trends and patterns.

Businesses can use this information to inform their marketing strategies and make data-driven decisions. For example, if a competitor's search interest is declining, it may indicate an opportunity to capture their market share by offering a superior product or launching a targeted advertising campaign.

Content Strategy Development

Google Trends is a powerful tool for developing an effective content strategy. By analyzing the search interest for different topics and keywords, businesses can identify popular and trending subjects to create content around. This helps businesses attract organic traffic and engage with their target audience.

With Google Trends, businesses can discover emerging topics and "breakout" keywords that are gaining popularity. By incorporating these trends into their content strategy, businesses can stay relevant and capture the attention of their audience. Additionally, Google Trends provides insights into related queries and topics, allowing businesses to expand their content offerings and cater to a wider range of user interests.

By leveraging the practical applications of Google Trends, businesses can gain valuable insights, optimize their marketing strategies, and stay ahead of the competition. Whether it's analyzing seasonal trends, monitoring competitors, or developing a content strategy, Google Trends provides a wealth of data to inform decision-making and drive business success.

Advanced Strategies with Google Trends

To take your keyword research and SEO strategy to the next level, Google Trends offers advanced methods that can boost your online presence and drive traffic to your website. In this section, we will explore four advanced strategies: topic cluster creation, YouTube SEO optimization, local SEO strategy enhancement, and leveraging seasonal trends for marketing.

Topic Cluster Creation

Google Trends can be a valuable tool in building topic clusters, which involve organizing site content around main themes and related subtopics. By entering a main topic into Google Trends, you can explore the data in the "Related topics" and "Related queries" sections to uncover subtopics that are related to the main theme. This allows you to generate ideas for blog posts and create a strong internal linking structure, which is crucial for SEO [3].

To find more topic ideas and gather relevant metrics such as search volumes and ranking difficulties, you can also utilize tools like Semrush's Keyword Magic Tool. This combination of Google Trends and keyword research tools can help you develop a comprehensive content strategy that covers a wide range of relevant topics.

YouTube SEO Optimization

If you have a YouTube channel or are considering video content as part of your marketing strategy, Google Trends can be a powerful resource for YouTube SEO optimization. By entering a topic idea into Google Trends and applying filters, you can determine if the trend for that topic is stable and create video content around those popular topics.

Additionally, the "Related topics" and "Related queries" sections in Google Trends provide additional ideas for creating videos that align with the interests of your target audience. By leveraging the insights from Google Trends, you can optimize your YouTube channel and videos to increase visibility and attract more viewers [3].

Local SEO Strategy Enhancement

For businesses aiming to improve their local SEO strategy, Google Trends can be a valuable tool. By entering a keyword related to your products or services, such as "surfboards," into Google Trends, you can examine the "Interest by subregion" section. This allows you to identify specific areas where your products or services are popular, helping you create location-specific landing pages that target those areas.

By optimizing your website and content to align with the interests and preferences of local customers, you can improve your rankings in search results when someone in those areas searches for related items. This targeted approach can significantly enhance your local SEO efforts and increase your visibility among local customers [3].

Leveraging Seasonal Trends for Marketing

Google Trends is a valuable resource for identifying seasonal trends that can be leveraged in your marketing strategies. By monitoring the search trends for specific products or topics during holidays or other seasonal events, you can adjust your marketing activities accordingly.

For example, if you notice an increased interest in certain products during the holiday season, you can allocate more of your advertising budget to target those products, offer promotions or discounts, and create relevant content that resonates with your audience. Understanding the difference between trends and fads is crucial to developing effective and sustainable marketing strategies that capitalize on seasonal trends.

By utilizing these advanced strategies with Google Trends, you can gain valuable insights into trending topics, optimize your online presence, and develop marketing strategies that drive traffic and boost your SEO efforts. Stay ahead of the competition and make data-driven decisions to enhance your online visibility and reach a wider audience.

References

[1]: https://backlinko.com/hub/content/google-trends

[2]: https://ahrefs.com/blog/how-to-use-google-trends-for-keyword-research/

[3]: https://www.semrush.com/blog/google-trends/

[4]: https://www.searchenginewatch.com/2021/02/12/a-comprehensive-guide-on-using-google-trends-for-keyword-research/

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